Collection: Challenger

Long-distance sports such as triathlons, bicycle races, and trail running require a lot of energy, but it's true that some people struggle with energy foods and energy gels, irritating their stomachs and making them feel nauseous. Therefore, we thought that if people could get energy through a beverage, it would be better because it wouldn't put a strain on the stomach, would be absorbed more steadily, and would reduce the sudden energy fluctuations that come with energy foods. Until now, most sports drinks sold in Japan have focused on hydration, with very few products focused on energy replenishment. Challenger can be said to be the first sports drink based on the concept of providing high energy through carbohydrates.

For those participating in long-distance sports, we recommend consuming beverages that not only replenish fluids but also replenish energy. Consuming low-calorie beverages containing artificial sweeteners is not sufficient for endurance sports. Ideally, you should consume beverages containing carbohydrates that provide energy. However, many energy-generating carbohydrates are quickly digested and absorbed, allowing for rapid absorption, but without providing a long-lasting sensation. Slow digestion and absorption of carbohydrates provides a longer-lasting sensation, maintaining consistent condition and encouraging you to push yourself to the end. Challenger, designed with energy replenishment in mind, contains palatinose and glucose. Its combination of slow-digesting and fast-absorbing carbohydrates makes it a high-energy sports drink that helps maintain your condition.

When it comes to energy replenishment during sports, the focus has been on fast absorption, and people have been told to provide fast-acting energy. However, the worst thing that can happen is running out of energy, which can lead to hunger knock due to what's known as "carbohydrate depletion." Preventing this is key. Rather than absorbing energy quickly, it's important to ensure that your body maintains a state of energy storage for as long as possible. Before exercising, store a certain amount of carbohydrates to be fully prepared. Starting from that state, and continuing to consume slowly digested and absorbed carbohydrates to prevent carbohydrate depletion during exercise is said to be effective energy replenishment.